About / Pillar
Ethics
Integrity as a published commitment, not a value statement.

2016
National Integrity Pledge published
2023
Private-sector signing form reissued
5
Values: leadership, integrity, transparency, collaboration, prosperity
CEOrt is a strong advocate for ethical leadership and responsible business, and worked in collaboration with the Ethics Secretariat to develop a National Integrity Pledge for public leaders, public servants and the private sector.
The Pledge is the pillar’s hard edge: a signed, public commitment to ethical business conduct that members stand behind by name. Uptake has been tracked openly since it was introduced — 61% of members had signed by the Q1 2021 report, and the private-sector signing form was reissued in 2023.
That founding conviction was personified by Ali Mufuruki, Founding Chairman from 2008 to 2018, whose belief in Africa’s agency continues to anchor the organisation’s ethos: Ethical Leadership for Growth and Prosperity.
Workstreams
The National Integrity Pledge
Developed with the Ethics Secretariat for public leaders, public servants and the private sector — and signed by members by name.
Ethical leadership
Championing ethical leadership and anti-corruption principles at the very top of Tanzanian business.
Responsible business conduct
Making transparency and moral codes of conduct an operating requirement rather than a reporting exercise.
Zero tolerance for corruption
Public support for a zero-tolerance approach, restated to each incoming administration.
Related reading
From this pillar
CAP marks its fifth anniversary with the graduation of Cohort 5
On 29 August 2025 the CEO Apprenticeship Programme graduated its fifth cohort, reaffirming a commitment to shaping leaders prepared to drive Tanzania’s transformation and Vision 2050.
Member Value Perception Survey — Key Insights
Conducted as part of the CEOrt’s 25th anniversary milestone: what members value most about the platform, and where it should go next.
AI and the Future of Human Skills & Capacity Development
Prof. Raghunathan challenges executives to think beyond automation — toward building the human capacity to guide and govern how AI is used across Tanzanian enterprise.
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